Social Media Marketer at Crystal Recruit – May 2024

Social Media Marketer


  • Creating content, including text posts, video and images for use on social media
  • Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy.
  • Scheduling social media posts using applications such as Hootsuite and TweetDeck
  • Interacting with customers and dealing with customers’ enquiries
  • Developing new social media strategies and campaigns
  • Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
  • Keeping track of data and analysing the performance of social media campaigns
  • Collaborating with colleagues from across marketing departments to ensure branding is consistent.
  • Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
  • Typical employers of social media managers


  • Bachelor’s degree or higher in Marketing, Communications, or a related field
  • Proven work experience as a social media marketer, Social Media Specialist, or similar role
  • Solid knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media marketing tools (Hootsuite, Sprout Social, Buffer, etc.)
  • Excellent written and verbal communication skills in English and Swahili
  • Demonstrated ability to develop and execute social media campaigns and strategies.
  • Understanding of SEO, web traffic metrics, and social media metrics
  • Experience with graphic design and video editing tools is a plus.
  • Ability to work well in a team environment and collaborate with cross-functional teams.
  • Organized, with an ability to prioritize time-sensitive assignments.
  • Creative and passionate about social media.
  • Strong analytical, and interpersonal skills
  • Excellent presentation skills
  • Keen on achieving independent results.

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