New Markets Lead at Safaricom Kenya – May 2024

New Markets Lead


  • Reporting to the Venture Management Tribe Lead, the New Markets Lead (Senior Manager New Markets) will develop, implement, and manage a strategy and operating model that facilitates Safaricom’s entry into new markets and growth areas. The incumbent will support the growth and development of the market by successfully implementing Safaricom’s business strategy. He/she will support launch, development and management of localized customer service/product and solutions. They will also support the scaling Safaricom’s business presence to new regions/markets.


Strategy and New Markets Roadmap

  • Develop, plan, implement and take accountability for the strategy and operating model for the new market.
  • In collaboration with Safaricom’s senior leadership team determine and implement the best go-to-market business strategy.

New Market Entry

  • Support launch activities such as Bid submission commitments and operating license requirement.
  • Coordinate the stakeholder’s meetings including the development of consortium agreements.
  • Manage the selection process for potential new partners for entry into the geographies/new business verticals and determine priority expansion targets.
  • Create a matrix of criteria to select potential new market locations and business verticals to determine the partners to prioritize in the new market.
  • Coordination of stakeholders to ensure timely funding of subsidiaries.

Stakeholder Management

  • Prepare high quality proposals, reports to support stakeholder engagement and decisions.
  • Responsible for building strong relationships with key stakeholders.
  • Facilitate knowledge sharing and implementation of frameworks from Safaricom to the new market/subsidiary.
  • Escalation of key risks and proposed mitigations.
  • Communicate effectively to convey the tribe’s vision, progress, and achievements.

Subsidiary Management

  • Operate as an intermediary between the Safaricom and the new market/subsidiary.
  • Drive cross functional collaboration with other tribes, teams, and departments to foster a holistic and integrated approach to develop new market subsidiaries.
  • Coordinate closely with Legal, Finance and other relevant functions to ensure subsidiaries are compliant with legal, regulatory, governance, and financial requirements.
  • Execution of approved Ways-of-Work framework that operationalizes the group support structure.

Performance Monitoring and Reporting

  • Define and track key performance indicators (KPIs) to measure the tribe’s performance and identify areas for improvement.
  • Prepare regular reports and presentations to update senior management on the tribe’s initiatives, outcomes, and challenges.

Data Analytics

  • Utilize data analytics and business intelligence tools to extract insights and identify trends in new markets and subsidiary markets.
  • Monitor key performance indicators (KPIs) related to various subsidiaries, analyze data trends, and provide actionable recommendations for performance improvement.
  • Drive data-driven decision-making by presenting insights and recommendations to senior management and stakeholders.
  • Ensure data privacy and security measures are implemented and followed in accordance with regulatory requirements and industry best practices.
  • Stay up-to-date with the latest advancements in new markets and subsidiaries to identify opportunities for innovation and process optimization.

Core competencies, knowledge and experience

Customer Obsession

  • Foster authentic relationships with partners that build trust.
  • Explicitly take customer-centric decisions and take personal ownership to achieve results.
  • Simplify processes through digitalisation and promote a digital mindset
  • Stay focused on the big priorities, know when to make meaningful trade-offs and demonstrate brilliant execution.


  • Create an inspiring vision for the subsidiary management function to drive strategy and performance.
  • Show ambition and courage, empowering others to go beyond the plan.
  • Bold and challenge teams to reimagine how things are done.
  • Prompt new thinking and ideas by asking “what if” questions.
  • Use knowledge of the external environment (customers, partners, competition, external bodies) to identify and act on opportunities for growth at pace.


  • Create psychological safety so everyone can have an impact.
  • Fuel innovative ideas from others and test them to enable growth.
  • Explore successes and failures with curiosity and resilience; fearlessly recognizing lessons learned.
  • Share your ongoing learning and personal purpose with others.
  • Learn fast from digital adoption, using learnings to drive simplicity, scale and efficiency.


  • Articulate your team’s role in making our strategy happen, prioritizing and aligning resources with current and future needs.
  • Actively collaborate to break silos and hold your team accountable to do the same.
  • Develop others to make the most of their talents and coach them to take ownership to get things done.
  • Create an inclusive environment ensuring the safety and wellbeing of others.
  • Live our Purpose and demonstrate the highest Standard of integrity.

Key performance indicators

  • Adherence to set Venture Management Tribe business OKRs and commitments.
  • Compliance with all relevant regulations and internal policies and procedures. KPIs could include governance, regulatory and compliance metrics; audit results; and risk management metrics.
  • Timely fulfilment of license conditions.
  • Adherence to and attainment of the business plan by the Operating Company.
  • Fulfilment of bid commitments.
  • Coordination of stakeholders to facilitate on time funding.
  • Delivery of structured support from parent company to subsidiary.
  • Zero Harm – zero lost time due to fatalities or injuries.
  • Agile maturity score, Employee Engagement (eNPS) and Productivity.


  • At least seven (7) years’ 7 years’ experience working in business and strategic execution management.
  • Relevant Business Undergraduate Degree or relevant field along with professional qualifications, or equivalent qualification(s) from a recognized institution of higher learning.
  • MBA or relevant Master’s degree preferred.
  • Experience in new market/new business  development.
  • Excellent communication and presentation skills.
  • Excellent at internal and external stakeholder engagement.
  • Ability to track, prioritize, and drive multiple concurrent projects to success.
  • Experience from project managing, rolling out, leading or coordinating program operations.
  • Perform competitor analysis, new partnerships negotiations; and other relevant stakeholder negotiations, etc
  • Possess high professional and ethical standards.
  • Be a strategic thinker with an analytical mind.

Submit Your Application

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Interested and qualified? Go to Safaricom Kenya on to apply