Marketing Manager (Paper Cups) at Crystal Recruit – May 2024

Marketing Manager (Paper Cups)


  • Developing marketing strategies-create comprehensive marketing plan to increase brand awareness, generate leads, and drive sales.
  • Develop and maintain the brand identity, ensuring consistency across all marketing materials and channels.
  • Conducting market research to identify target demographics, understand customer behaviour and assess competitor activities.
  • Determine the unique selling points of the paper cups and develop strategies to position them effectively in the market.
  • Developing engaging content such as blog posts, social media updates, videos and infographics to attract and engage the target audience.
  • Implement digital marketing campaigns across various channels including social media, e-mail marketing etc.
  • Plan and execute offline marketing activities such as trade shows, events and print advertising to reach potential customers.
  • Budget management-manage the marketing budget effectively.
  • Customer relationship management-maintain relationships with existing customers to foster brand loyalty.


  • Degree in sales and marketing, business administration or related course.
  • 5 – 7 years working experience in a similar role.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • strong understanding of sales principles, techniques and strategies.
  • Excellent communication and interpersonal skills
  • Leadership and team management skills
  • Time management skills

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