Brand/Product Activator at Janta Kenya – May 2024

Brand/Product Activator

Key Responsibilities

  • Foundation
    • Understand our products fully (their features; benefits; pricing and market competitiveness)
    • Report to and work under our key distributor on a daily basis
    • Map out routes and towns within the Mt. Kenya region under the distributor’s coverage
    • Form relationships with the distributor’s sales team
    • Understand the distributor’s way of working (minimum order quantities, pricing, order taking)
  • Activation
    • Travel to customers daily across all the routes of the distributor in and around Kerugoya
    • Familiarize customers with our products using physical samples and demonstrations
    • Build a strong awareness of our brands amongst customers
    • Build availability awareness (“always available at the distributor”)
  • Sales and after-sales
    • Circulate physical copies of the distributor’s price lists for our products to all customers
    • For new stockists:
  • Encourage listing of our fast-moving products
  • For existing stockiest:
  • Encourage repeat sales for any of our products already bought
  • Convince customers to stock a wider range of our products
  • Ensure products are visible to the end-customer on shelves or grills
  • Provide marketing support such as Stallion display boards and Jikokoa stickers
  • Proactively deal with any after-sales issues such as warranty registration and quality
  • Ensure that the distributor has adequate stocks of our products across all their stores

Skill & Experience

  • Must have done activations before minimum of 6 months

Submit Your Application

Share your cv to [email protected] by 9th May 2024.

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