Assistant Marketing Analyst at Angaza – May 2024

Angaza

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Assistant Marketing Analyst

Role Summary

  • The Marketing Analyst will primarily focus on the analysis of various initiatives undertaken by the Marketing team.
  • Based in Kenya, this role will collaborate with all members of the marketing team and with members of other departments including Business Intelligence, Sales, CX to analyze & report the findings of marketing promotions, campaigns, and activities across the country. The role reports to the Senior Marketing Manager.
  • The ideal candidate is data-driven, commercially minded and willing to spend time in the field to gain business insights that support the data generated from initiatives.

Responsibilities:

Data Analysis & Reporting:

  • Act as the bridge between Business Intelligence and the commercial team (sales & marketing)  to develop dashboards, reports and other performance data that influence marketing decision-making
  • Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights
  • Work closely with the business intelligence team to track the performance of customer campaigns and/or promotions initiated by the commercial team
  • Analyze, document and present the performance of the following:
    • Promotions
    • Physical and digital campaigns
    • Research Analysis
    • Customer initiatives
    • Competitor insights
    • Reporting – Support monthly, quarterly, and annual planning activities of the marketing team with relevant and timely reports, analysis, and insights.

Marketing Support:

  • Promotion Execution –  Support execution of day-to-day marketing activities including promotions based on the established strategy.
  • Research – Participate in research and activities geared towards measuring the effectiveness of marketing programs.
  • Work closely with sales and CX to develop customer personas. Provide support in the creation of creative & compelling messaging to these personas that clearly articulates and reinforces Angaza’s unique value proposition and differentiators
  • Including, support the marketing team in other activities & initiatives that may be assigned by the Director

Required Skills, Attributes & Experience
Must have:

  • At least 3 – 5 years of experience in a similar role or data analysis, product marketing, research, and/or business support
  • Bachelor’s degree in marketing, business, economics, statistics or related field
  • Excellent data packaging, written, verbal, and presentation skills – fluency in English and Kiswahili is required
  • Advanced Excel & PowerPoint skills
  • Additional skills in using marketing software and data visualization tools (e.g., Tableau)

Other Details

  • Ability to report on data in clear and concise ways.
  • Ability to utilize data to measure activity and extract key insights
  • Strong collaborative abilities, problem-solving, analytical mindset and quantitative skills.
  • This is a remote position with monthly in person office meetings

Submit Your Application

Go to our Homepage To Get Relevant Information.

Interested and qualified? Go to Angaza on angaza.applytojob.com to apply