Agency Development Officer at Prudential Life Assurance Kenya – May 2024

Agency Development Officer

Role Context 

  • The main role is to facilitate the rapid build-up and growth of leadership capabilities and agent’s productivity through structured training, coaching and mentoring of agents and agency leaders. This role will be mainly field-based and the ADO is expected to work closely with Agency leaders and the training team to ensure that class learnings are re-enforced in the field and translate to Agent’s activity and productivity

Principal Accountabilities 

  • In charge of Agents and leadership development in assigned branches. This is a field-based position.


  • Accompany rookies (or assign a team leader) for field activity to sharpen their skills and increase their overall productivity.
  • Ensure rookies attend RDP and all scheduled trainings to re-enforce the learning and skills from PPS. Target over 90% attendance
  • Ensure rookies participate in at least 1 boiler room per week and report accordingly
  • Ensure daily activity reporting (KRAs) is done on Pru Mobi and identify gaps and interventions to improve activity.
  • Ensure rookies attend one activation per week accompanied by their leaders.

Provisional Team Leaders 

  • Identify and nominate successful Agents for PTL training.
  • Ensure 100% implementation of BOSS manual by PTLs for recruitment and activating.
  • Monitor and supervise PTL activity to ensure achievement of promotion parameters within 6 months of training.
  • Carry out regular performance reviews on PTLs not achieving set parameters and not exuding the right leadership behaviors.

Team Leaders 

  • Work with TLs to maintain a 40% activity ratio monthly.
  • Ensure Team leaders prepare weekly business plans complete with markets visits, boiler rooms and recruitment activities.
  • Coach and mentor Team Leaders in all aspects of the role to enable them to meet their performance targets while growing other leaders from within.
  • Focus team leaders on activities and strategies aimed at growing their own and team’s incomes and commissions.
  • Work closely with the Agency leaders to identify HNI markets and pay points to grow case size.
  • Conduct weekly meetings with TLs, PTLs and their Agents.

Required Skills and Competencies 

  • In-depth knowledge of the insurance business, business development and strategic planning.
  • Good understanding of the Kenyan insurance industry – products, business practices, drivers of success, competitor strengths and weaknesses, industry compliance guidelines.
  • Excellent communication and interpersonal skills on within a multi- cultural environment.
  • Stakeholders’ management skills
  • Ability to build relationships
  • Computer knowledge – a good knowledge of Microsoft Word and Excel

Required Qualifications 

  • University degree in a business-related field and other professional qualification in insurance namely CII, LOMA, COP or in progress towards attaining it.
  • 5 years of experience in a sales related role with 2 years specifically in the life insurance sector

Submit Your Application

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Interested and qualified? Go to Prudential Life Assurance Kenya on to apply