Safaricom Kenya

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About Tuinuane Campaign

Our purpose of Transforming Lives is what drives us. It inspires us to combine the power of technology and innovation to deliver relevant products and services, to be more transparent, and to invest in communities so we can drive change and uplift members of our society.

We also believe that our growth needs to be inclusive and that we need to carry along others with us.  The Tuinuane campaign marks the start of a new journey to unite with Kenyans from all walks of life to build the foundations for a more resilient country.

Tuinunane is more than just a continued commitment to Transform Lives. It is a new way of thinking about our business, and our relationship with our society. It is about all of us having a renewed sense of inspiration and hope to do what is right by lifting others and making the future better for everyone despite these trying times.

It is about unlocking the potential within us to Support each other during both the good and tough times and to go beyond to transform lives.

We are the leading telecommunication company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 42 million customers connected and play a critical role in the society, supporting over one million jobs both directly and indirectly while our total economic value was estimated at KES 362 Billion ($ 3.2 billion) for the 12 months through March 2021. We are listed on the Nairobi Securities Exchange (NSE) and with annual revenues of close to KES 298 Billion ($2.5 billion) as at March 2022. We were founded in 1997 as a fully owned subsidiary of Telkom Kenya before a 40 percent acquisition by Vodafone Group PLC in May 2000, and a public offering of 25 percent shares through the NSE in 2008. Under the management of Vodafone Group PLC, we welcomed Michael Joseph, as our first CEO, a few months later in July of 2000. He led the company’s growth to accommodate 16.71 million subscribers from the previous 20,000, largely owing to innovative products like M-PESA in 2007. By the end of his tenure in November 2010 we were available countrywide and in 12 countries across Africa with 3 outside it. As the next innovative CEO to lead Safaricom from November 2010, Bob Collymore, revolutionised the financial and business sector by driving rural development with innovative mobile solutions such as 4G internetMshwari savingsFuliza LoansMpesa Paybill/Till No. and Bank to Mpesa transactions. We celebrate his support of art and music income streams with Safaricom Jazz and Skiza tunes launch respectively, that lives on to date, including his purpose to transform lives through our social investments via the Safaricom Foundation and our various brand sponsorships. Today we celebrate 23 years of staying true to our purpose of Transforming Lives. Under the leadership of our current CEO, Peter Ndegwa, we are focused on being Customer Obsessed, Purpose-led, Innovative and Collaborative in our vision to become a technology company by 2025.

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